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Your story,

your brand,

your format,

crafted to

captivate .

Why Original IPs

In a world flooded with content, original IPs cut through the noise. IG Square helps you develop, produce, and scale unique concepts that resonate with audiences, drive engagement, and become long-term brand assets. 120+ successful IPs launched across digital and TV platforms globally.

What We Deliver

Branded Content

From storytelling arcs to micro-video campaigns, we blend creativity with brand
objectives. Every piece is optimized for audience engagement, conversion, and
shareability.

Formats for
TV & OTT

We craft formats designed to travel seamlessly across platforms, ensuring
your show or series keeps audiences hooked. Think interactive quizzes, docuseries, reality,
or lifestyle formats, all ready for multi-platform distribution.

From concept to screen,
make your IP unforgettable.